You’re probably already a bit jaded with all the “New Normal” hype flying around, but without meaning any disrespect to those lives and families that have suffered hardship and loss, the global pandemic is without a doubt the most exciting, fascinating, bewildering time for a Foresight Professional like me to experience! We spend our lives […]
The 2nd annual CX & INSIGHT Leaders forum focuses on the latest and best customer insight and experience strategies. The overarching theme of the event is “Building Customer Centricity”.
The world is changing. Customers are more demanding. Customer loyalty is decreasing. New technologies are emerging. And the pressure is on for share of the customer – attracting them, keeping them, seducing them.
It’s an occupational hazard. Just like the doctor that gets asked at the BBQ “what must I take for that nagging back pain?”, or the mechanic down the pub whose mates always ask just to “have a quick listen to the strange noise under the bonnet”. In my case, it’s “can I have your feedback […]
We all love a good story. I grew up in rural Africa, amidst a rich culture of storytelling and at a young age I was conferred with the honorific of “imbongi” by our local people. In Zulu culture, the word is often reserved for those that change the path of the future by telling stories […]
If you work in innovation I’m sure you’re tired of hearing Ralph Emerson’s “build a better mousetrap” quote trotted out as the guiding light for new product development. It seems a few too many people have taken the phrase quite literally since the mousetrap is allegedly “the most frequently invented device in US history” according to the […]
I don’t know about you but I’m spoilt for choice. It’s a great time to be a consumer of virtually anything – technology advances have been driving down barriers to entry in almost every industry, meaning that even the most historically stagnant have now become interestingly invigorated by new entrants and challengers. But for many […]